the purpose of music videos

Why are music videos created?

To promote a new music release 

Music videos help the artist to raise awareness of their new music album or single that they have coming out, the video helps to promote the new single or album to their audience, the more the song and video is played the more noticed it gets this grabs a wider range of audience which will help to increase sales of the new album or single as it has already been noticed and has become recognizable. The video also helps to promote an event, usually the music video is shown before an event such as live tours or concerts which helps to promote the event to the audience its gets the artist more well known around the country or worldwide which would overall boost sales of tickets for the artist. It can also create awareness through the internet within social networks such as Facebook and twitter as well as YouTube adverts before the starting of a video. If someone comments on a single or album there is a large amount of people on these social networks so the comment will be seen by a large range of people which increases the popularity of the artist the album and video.  This is known as word of mouth promotion. word of mouth promotion is better than reading a magazine written by a professional critic because more people can view the comment as their is a large number of people on these social networking sites which also gives a wider range of opinions. This intern gives the viewer more of an opportunity to make the decision for themselves. All of these methods will help to altogether increase the artist’s sales as well as the labels sales as the video to the song helps to gain more views which increases sales of the music album as well as the single, as well as their popularity with their audience. Many artist have become popular because of social networking sites such as Lily Allen and MySpace she started off small on MySpace and grew and became more successful 





 https://myspace.com/lilymusic



    

https://twitter.com/justinbieber





To create a visual representation of an artist 

Music videos allow the artist to create an image of themselves they can express what they are like through their music video, their video genre helps to express themselves and their identity. for example the music artist  Rihanna and her  music video "diamond" connotes to her audience that she is an emotional and expressive artist; she expresses this through her video. It also communicates the style of the artist to the audience the video allows the audience to understand the style and energy values of the artist. It also allows the artist to be seen without having to actually be there which is easier for the artist as they don't need to be there live. as well as this they are able to create an image for themselves as an artist and a brand this increase the brand image as well as the label image. 

To create synergy with other media sectors 

Music videos can include synergy which can help to increase awareness for both institutions at the same time, for example music videos may have products within the music video of another company, when people watch the video they are see the product. The song influences them to buy the product or when they buy the product they associate it with the song so they feel inclined to buy the song or album as well. An example of synergy would be within the Robin Thicke music video “blurred lines” in the video he placed the beats speaker within the video, now when people watch the video they feel inclined to buy the speakers or the other way around if they buy the speaker they associate it with the song and feel the need to buy the song or album from that artist, this promotes both of the companies or institutions at simultaneously which increases sales for both companies. The picture below is a a shot from the music video with the beats speaker this is an example of synergy. The picture below shows an example of synergy from the music video blurred lines from by robin Thicke it advertises two industries in one music video. Another example would be the artist William  during his songs he is seen a number of times to be wearing beats over ear headphones. This allows both companies to come together to advertise both industries at once Williams music company and albums as well as Dr Dre's headphone company. 

To be art in their own right

Certain music videos are created and seen as art, the videos within the music video is seen as more important than the lyrics themselves the video can be more memorable than the song itself at times. The artist creates a music video which is so creative and original. This makes the song memorable for the audience as it is easily remembered for its creativity and originality, theses music videos also create a sense of enigma or mystery for the artist so the audience are interested in the artist so they watch the whole music video as it grabs their attention. The music video “gangnam style” is creative because the video is so original and weird, this makes it very memorable and gains lots of views though people don’t understand the lyrics he is saying the music video makes it memorable cause its something creative and something original that nobody else has seen.

To allow the artist to  reinvent themselves  

Artist create music videos in order to reinvent themselves, new music videos can show that the artist has changed from one person to another, for example “Justin Bieber” he has changed his image of being a pop singer to an RNB artist, his new videos allow him to show that he has changed his image of what he used to be and what he is now. This allows the artist to reach a new audience and gain a larger audience if they are expanding their genre base from just one genre to a range of genres, this would help the artist as it would greatly increase their audience range which would mean there would be more people buying their new album or single when they release it as they are not just aiming it at one group of audience they are aiming it at a large quantity of people. This increases sales of albums for the artist which gives them larger profits for sales of their albums.