analysing your song

Target audience: Age
For my artists song there has a specific age group in which the artists aims there music video to, this age group would be from the age 27 to the the age of about 31 years old, this is due to the genre of music in which the artist creates in this case RNB which i believe this target audience will enjoy and relate to most. Another aspect which could would lead to this age group being the target market would be the age of the artist which is similar to the age of the target group which would allow the audience to relate to the song and himself as an artist better and establish a relationship between themselves as an audience and the artist himself as they are both of a similar age group.

Target audience gender

The target audience gender wise would be for both genders male and females,the song would appeal to both genders the genre is one that i believe that both genders would enjoy and relate to the narrative within the song can be universally relate-able  with both genders as both genders could have gone through similar things to what happened within the song as the song is about a relationship that has broken up and the guy trying to win the girl back and re establish a relationship with her the audience would be able to relate to it.There is no clear target market for them it does not specifically appeal to one target market gender wise there for the gender target would be able to successfully market to both genders.

Target audience interests

The interest of the audience would be this type of genre of music in the RNB Genre which have a slow subtle pace to them, the music genre would appeal to people with a passion for this genre and who are interested in certain instruments within the song such as guitars and pianos, the song would need to do certain things to appeal to their targets interests in order to create and sustain a strong audience and artist relationship in order to appeal and sell their songs, singles and albums to their audience.

Target audience Location

The target audience for my artist as well as his style and genre of music would be within the London area in and around various parts of London, the artist himself is from London which would help to establish a connection between him and his audience being that he is from London could allow his music to be more relate able for his audience as they share the same background and could have maybe shared the same experience which is being told through the songs video and lyrics. This bond and or relationship would enhance the audiences viewing pleasure and bond with the artist and his brand which he is attached to which in the long run could help him to increase his sales of his singles albums or merchandise. 

Target Audience Ethnicity

With my artist song being a genre which can be appreciated by a wide range of audience I do not think that the target audience is heavily set to one gender specifically, this song and many of his other songs would be able to reach and appeal to a range of ethnicities as opposed to one ethnic group. The genre of music is widely popular between any ethnic groups and the lyrics can be interpreted in a similar way the song is about a break up between the artist and his girlfriend which everyone could go through regardless of their ethnic group knowing this the song would appeal to any ethnic groups with large success with sales of albums singles and merchandise it is not heavily based to certain ethnic groups 

Below this are the lyrics to the song which I have chosen to select for my music video it is broken down verse by verse and chorus by chorus

Verse one

Sometimes I feel like you’re going to drive me crazy girl,

Out of my mind I just can’t calm my nerves it seems that you know just how to get me angry.

 I holler at you baby you tell me you’re sorry and say that you love me but this time it’s not like usual

I know there’s something going on I know you’re not the same I know you like I know my name,

 It seems like I hurt you it’s not hard to see I think I’ve gone too far I have to tell you girl

Chorus

I never meant to make you cry I hate to see tears in your eyes. Ill apologize for them words I’ve been saying I just don’t know what I’m doing I’m just a man, you know I’m sorry If I hurt you, you know I didn’t mean to ill apologize for them words I’ve been saying for all of those things oh please stop crying dry your eyes turn those cries into a smile forget about those nasty things I’m never going to say again you know me.

Verse 2 

I know what you feel never meant to hurt you girl

It’s the last time please believe my words

My baby you know you’re everything to me

I’m realising what I say I must be crazy

And lady I’m so sorry I apologise

I know that’s all you want

I know I shouldn't be so hard

Baby I know you’re not the same

I know you like I know my name

It seems like I hurt you it’s not hard to see

 I wish I hadn't gone so far

That’s why I tell you I’m sorry girl

Chorus

I never meant to make you cry I hate to see tears in your eyes. Ill apologize for them words I’ve been saying I just don’t know what I’m doing I’m just a man, you know I’m sorry If I hurt you, you know I didn’t mean to ill apologize for them words I’ve been saying for all of those things oh please stop crying dry your eyes turn those cries into a smile forget about those nasty things I’m never going to say again you know me.

3^rd verse

Sometimes a man don’t know how to act with a warning a hard game

I know that I messed up yeah that’s a shame

I won’t do that again no in not playing a game

I think you know why I don’t want lose you baby

You're the only one and I’ll say it again

Chorus

I never meant to make you cry I hate to see tears in your eyes. Ill apologize for them words I’ve been saying I just don’t know what I’m doing I’m just a man, you know I’m sorry If I hurt you, you know I didn't mean to ill apologize for them words I’ve been saying for all of those things oh please stop crying dry your eyes turn those cries into a smile forget about those nasty things I’m never going to say again you know me you know me yes you know me I apologise

Analysing the lyrics

From the lyrics we can see many things which are traditional within this genre are apparant within the lyrics which make Soul and RNB unique to other genres of music. The lyrics express emotions of the artist about his break up from his partner the lyrics express that he is feeling lonely and abandoned and upset which are seen and heard through the way the artist is singing and through the lyrics. This storyline is apparent in most RNB and soul songs which helps to establish and convey which genre of music it is for the audience which helps to set an audience to appeal to making it easier for the artist as well as the audience. After having listened to the lyrics from the song which I chose to do I believe that the age range which this song would be aimed at would be from the age of 27-32 year old the style of music I believe would be best suited to this age group as it is in between the young and older audience which is a suitable age gap for the audience the style of music would be best suited to this music and genre of music and artist.

Analysing the music

The music is a nice calm relaxing style of music it is very slow paced and mellow which suits the genre which is soul and RNB, the song and music makes the artist feel sad whilst also feeling relaxed it sets off a mix of emotions of sadness calmness and mellowness, the song is not very upbeat it sounds very downbeat and slow paced it gives the audience a sense of relaxation and also gives them a flow of emotions when they listen to the song it is a song that the audience would play to themselves when they are alone it is not a song which would be played at say a party or social gathering due to the genre and the type of song it is being that it is slow and mellow it wouldn't really stand out at parties but the tempo and sound of it matches the genre well

Analyzing the tempo

This songs tempo begins slow paced and carried on being slow paced until the chorus where it was a bit faster paced but not a whole lot faster the tempo makes this type of song very calming and soothing for the audience to listen to the tempo of the song I heard was quite slow paced and calming, the tempo matches the lyrics of the song, the lyrics connote a love story and a break up which a slow tempo would be best for the tempo matches the situation which is taking place through not only the lyrics but the video too it gives a relaxing consistent feel to the song as well as to the song it balances the song out really well.

How I would use this to make a music video

I would use a number of element to turn this into a music video I would make the video illustrate and emphasize the lyrics which also gives the audience a clear and easy to follow narrative, I would use some voyeurism to play the artists girlfriend which he broke up with to gain more of the male viewing figures for the music video I would use a music video which helps to amplify the lyric to the song for I would have him in low lit areas and empty alleyways to connote his feeling of emptiness about him breaking up with his girlfriend 

Creating my artist's identity

Artist name

My artist which i have chosen name is solo  

Artist Age  

The artist i have chosen to use was born in 1981, he is 32 years of age and unsigned. 

Artist gender

The artist i have chosen to use for my media project is a male soul and RNB artist 

Ethnicity 

My artist is a white male originated from France

Birthplace and location

He was born in France 

Background

He was born in France within the poorer parts, he was quite low down within society and lived with his foreigner parents, he became attracted to the urban culture that was born a few years before he was born this was known as Hip Hop. In his teenage years he developed a taste for soul music which he just found. 

Record label

The artist which I have chosen is not currently signed to a record label.

why did i choose the artist

I chose to choose this artist as i like the genre of music he makes it suits the genre of music video i am going to be filming, his tone of voice would be easy to replicate with either me or another student within the school there are many people which could do his voice as it does not have many distinguishing features it is a simple easy voice to use. 

Typography

The typography I would use for my artist would be as below because it is a soul and rnb singer so it is meant to be simple and effective and clear to read. It has nice clear colors that go together well and create a nice mellow feel for the audience this matches the style of music which my artists creates. 

clothing

The clothing which I will use will have to relate to the music genre he sings too, it must connote a soul and RNB type of artist to the audience. I have chosen to make my artist wear blue stone washed jeans which give him a cool and calm look which connotes his music style, also i will give my artist a leather jacket which will unzipped it creates an image of the genre of music he makes it connotes that he makes RNB and soul songs, the song is quite mellow and slow which is why i have gone fore a mellow look when choosing his clothing that he will wear during the music video i will also have him wearing a short sleeved shirt under the jacket. These items of clothing connote a mellow artist which matches the genre of music which he creates which is slow and mellow and calm.  

colors

I have chosen to use quite dark and less luminous colours, this is because the artists song is slow and quite sad it contains lyrics which are very deep and meaningful, so i would have to use quite dark and simple colours, such as blue which represents sadness and emotion i would have him standing in places which are mostly blue with low brightness, for example he would have a lot of shots in a room with low lighting maybe just one corner lamp on in the corner to connote his sadness to the audience when i create the music video the colors match the feel and emotion of the song as well as song genre which makes it clearer for the audience to establish his genre. In the second picture we can see a person in a place where it looks like a shade of blue it helps to connote his sadness as we can see the person is looking and feeling sad within the picture below. 

Mise en scene 

My artist is a soul and RNB artist and so i need to use a place which will reflect and connote this, i will use mostly areas which are quite deserted cause the song is about him being alone because he just went through a break up so this will connote the song and add emphasis on the video for the audience, it helps to reflect the emotions of the song and the meaning of the song towards the audience. The picture below shows a deserted alleyway which the artist could be standing into to connote that he feels alone or deserted. 

Goodwins ideas about music videos

who is Goodwin what were his ideas and where did he publish his ideas? 

Andrew Goodwin was a man who came up with a theory about music videos he identified 6 key aspects about music video about what we as the audience should look out for. His ideas suggested that music videos use these techniques to help focus the attention onto the artist and the music industry. He stated that music videos use many different techniques to do this, Iconography which is the use of certain images or visuals, star persona, voyeurism amplifying and contradicting,intertextuality. He published all of his ideas about music videos within his book that he had written, "Dancing in the distraction factory" 

Illustrating  
This technique is where the artist and music industry make the video deliberately correspond to the lyrics, what is happening within the video is what is being said within the lyrics. many music videos use this technique the most popular one is when the artist looks in a mirror and states that he/she is staring into a mirror, they use this image to make it look as if the artist is looking at them selves and their past and trying to reflect on themselves. In the music video by Eminem "when i'm gone" they use this technique in one shot of the video the artist Eminem states that he is standing looking in the mirror which the video corresponds to. At 3.03 of the song we can see where they have used this technique in order to convey him looking at himself and his past which relates back to the story being told throughout the music video. The audience feels more connected to the artist as they are able to see what he is doing in comparison to the lyrics, it also makes the music video more appealing as well as giving it a narrative which the audience is able to follow and in some cases relate to for example they can relate to his rocky relationship with his wife and family they can also relate to how his work is taking over his family life and how his family is unhappy with him constantly going on tours and working 24 hours a day.   

Amplifying 
This is a technique where the music video tries to emphasis the mood and tempo of the song for example if the song is a rock band which is seen as violent and fast paced then the music video would  be full of low lit areas containing really violent scenes such as mosh pits of audiences onto the stage where they are singing. many artists use this such as slipknot, in most of their music videos the songs are quite violent and aggressive and very crazy, the video usually always connote this and help to amplify the feeling of the song to the audience. For example within their music video "duality" the tempo and feel of the song is fast paced and crazy and very aggressive and expressive  for example at which is backed up by the video which contains scenes which connote this such as moshpits 0.27,seconds and  of people, people vandalising stuff  0.31 baseball bats weapons 0.37 , it is shot in a broken down house where everyone goes mental which suits the tempo of the song. The video below is the song by the rock band slipknot which contains scenes to suit the song and tempo. This helps the audience to establish what genre the song is it also makes the music video more exciting and fun it helps the video by backing up the genre and making it more exciting and atmospheric for the audience.

Iconography 
This technique is when the music video uses certain images and visuals used within the music video that relate to that specific genre of music, for example within a rap music video the things which make it iconic are the cars the women and money, it helps to connote the genre of music video to the audience theses things within the music video make that specific genre iconic for the audience. For example within the music video by ace hood "bugatti" we can see many of these elements which make this iconic of a rap music video it also establishes the genre of music video to the audience. For example we can see in the beginning of the video at 0.09 seconds of the video there is an expensive car which the artist is sat within also throughout the whole video we can see many flashes in which the artists are all seen to be wearing very flash designer jewellery such as diamond necklaces at 0.47 seconds into the video also we can see images of weaponry within the video for instance 0.28 seconds in we can see a person chasing someone with a gun in his hand. These elements are all iconic to the music video as well as the genre of music video it is in this case the genre of music would be rap hip hop and RNB. It gives an image of the artist to the audience about what their like the audience feels more connected as they get to know them more and feel a better connection with the music video.

Star Persona
This technique is when the music industry uses a wide range of close ups on the main artist in order to highlight the main artist, the artist requires them to have close ups as it helps them to gain exposure of themselves as an artist which helps them to gain more publicity and wider ranges of audiences. Many music videos do this in order to get the main artist noticed by the audience and other labels who may want to sign them. For example la roux in for the kill has many close ups of the artist throughout the whole music video we can see close ups of her face which exposes herself as the artist towards the audience in which the music video is aimed along to or aimed at. The whole music video shows a lot of close ups or mid shots of the artist and not much shots of anything else this focuses the main attention to the artists alone and nothing else. These close ups of the artist within the music video helps to build a relationship between the artist and the audience. 

contradicting
This technique is when the music video deliberately goes against the lyrics and mood of the song, for example if the lyrics were moody and angry then the music video would go against that and use happy non aggressive happy scenes which go against what is being sung by the artist or band. This is used to make it go against what people usually think the music video will be like it makes the music video more innovative and interesting compared to the same ordinary sorts of music videos which everyone comes up with when making their music videos. For example the music video made by 






Voyeurism 
This technique is the art of looking, music videos use certain things within their music video to grab people’s attention it is present in many music videos especially when women are placed within the music video. It is also referred to as the "male gaze" by Laura Mulvey. They are used in many music videos mostly in order to grab the attention of the audience which is largely male they use attractive women at 0.08 seconds and also at 0.24 seconds of the video. They use this to grab and sustain their attention throughout the whole music video. Although it is mostly women used for this technique there are some cases where there are males used for this technique in the modern age it is becoming more apparent and more of a normal thing within music videos. The audience for some music videos are largely males so this techniques aims to reach that audience and grab their attention by using the use of attractive women it keeps their interest throughout the video. This gives a degrading look for women this music video shows women to only be sexual objects and possessions of men they should only be used their good looks. 

Intertextuality is when one media text references another media text, this can be reflected with the style of the music video. for example the song by robbie williams "you know" is seen to take scenes from the movie alice in wonderland through the style and setting of the music video. Throughout the music video we can see the artist robbie williams dressed as a rabbit from the movie alice in wonderland. Also at the end of the music video the usual logo of the circle with a lion is now replaced with the rabbit from the movie that it is relating to, this engages the audience as they know what the reference is to and they fell more connected with the music video and what it is trying to refer to in this case it is refering to the movie Alice in wonderland. 

Email for artist

I have contacted the artist asking whether i can use their song for my media music video i have stated that it is not for profit reasons nor am i taking credit for coming up with the lyrics i have made that clear for the artist to see. This is my first choice of song which i want to do for my media project however if i do not gain permission i have an additional song which i would use instead for my music video, by the artist "gifted soul" get low the artist does not have an email address so i cannot get into contact with him at this current moment. I have also sent the artist a message regarding him sending the lyrics of the song within 

99 dollar music videos

What is 99dollarmusicvideo.com?
99 dollar music videos is a website which allows the audience a time frame of 24 hours to create and edit their very own music video which can be as imaginative and unique as they want, they allow the audience to create a fun music video and maybe start a career for just a small budget of $99 which is easy for everyone to afford and create.

What is the ethos for 99 dollar music videos?
The ethos for 99 dollar music video is to help the artist to create a music video within 24 hours within the budget of 99 dollars whilst also allowing them to to edit the whole video within 24 hours to a high professional standard with a number of shots. 

What types of labels and genres of  music appear on their website
The types of labels and genres of music that appear on their website are rock genres soul songs indie songs. These artists are independent and use this website to help them promote themselves and get themselves known around the world which could create a new artist or new genre of music within the music industry. 

What is the relationship between 99dollarmusicvideos.com, film makers and music acts
The relationship between 99dollarmusicvideos.com and film makers and music acts is very vital for the music video to be created and work. The artist and film makers have to collaborate if they didn't then they would not be able to make a video

Which costs are and aren't included in the $99
Some of these costs that they do not include are as such the camera equipment or any equipment needed for any of the filming during the music video, it must be within the actual music video budget in this case it is $99, the cost of the equipment is not charged for by 99 dollar music video. 

How does 99dollarmusicvideos encourage audience participation 
99 dollar music videos encourage audience participation by showing the audience that you do not need a lot of money to create a music video, they try and get the average person to be the audience they aim at and show it to be a cheap and fun way of creating a music video which does not have to be very difficult nor expensive for the to be able to achieve all they need is a camera and innovative and creative ideas to create a fun music video. Also they use the use of social networking sites to engage their audience a lot of people are on.


Is it possible to create a professional quality music video for $99
I think it is possible to make a professional high quality music video for $99, if you have some good innovative ideas for the video then i believe it will look very professional and high quality. this music video was done for $99 dollars and looks very professional and innovative as they have used new and fresh ideas when creating their music video, they have used the use of stop animation within their music video.