Creating my artist's identity

Artist name

My artist which i have chosen name is solo  

Artist Age  

The artist i have chosen to use was born in 1981, he is 32 years of age and unsigned. 

Artist gender

The artist i have chosen to use for my media project is a male soul and RNB artist 

Ethnicity 

My artist is a white male originated from France

Birthplace and location

He was born in France 

Background

He was born in France within the poorer parts, he was quite low down within society and lived with his foreigner parents, he became attracted to the urban culture that was born a few years before he was born this was known as Hip Hop. In his teenage years he developed a taste for soul music which he just found. 

Record label

The artist which I have chosen is not currently signed to a record label.

why did i choose the artist

I chose to choose this artist as i like the genre of music he makes it suits the genre of music video i am going to be filming, his tone of voice would be easy to replicate with either me or another student within the school there are many people which could do his voice as it does not have many distinguishing features it is a simple easy voice to use. 

Typography

The typography I would use for my artist would be as below because it is a soul and rnb singer so it is meant to be simple and effective and clear to read. It has nice clear colors that go together well and create a nice mellow feel for the audience this matches the style of music which my artists creates. 

clothing

The clothing which I will use will have to relate to the music genre he sings too, it must connote a soul and RNB type of artist to the audience. I have chosen to make my artist wear blue stone washed jeans which give him a cool and calm look which connotes his music style, also i will give my artist a leather jacket which will unzipped it creates an image of the genre of music he makes it connotes that he makes RNB and soul songs, the song is quite mellow and slow which is why i have gone fore a mellow look when choosing his clothing that he will wear during the music video i will also have him wearing a short sleeved shirt under the jacket. These items of clothing connote a mellow artist which matches the genre of music which he creates which is slow and mellow and calm.  

colors

I have chosen to use quite dark and less luminous colours, this is because the artists song is slow and quite sad it contains lyrics which are very deep and meaningful, so i would have to use quite dark and simple colours, such as blue which represents sadness and emotion i would have him standing in places which are mostly blue with low brightness, for example he would have a lot of shots in a room with low lighting maybe just one corner lamp on in the corner to connote his sadness to the audience when i create the music video the colors match the feel and emotion of the song as well as song genre which makes it clearer for the audience to establish his genre. In the second picture we can see a person in a place where it looks like a shade of blue it helps to connote his sadness as we can see the person is looking and feeling sad within the picture below. 

Mise en scene 

My artist is a soul and RNB artist and so i need to use a place which will reflect and connote this, i will use mostly areas which are quite deserted cause the song is about him being alone because he just went through a break up so this will connote the song and add emphasis on the video for the audience, it helps to reflect the emotions of the song and the meaning of the song towards the audience. The picture below shows a deserted alleyway which the artist could be standing into to connote that he feels alone or deserted.